99active

I Can Show You

15.04.2025 4 min reading time

How traditional activities are boosting mental health

The Comeback of the Cozy

Plot twist: Your grandmother’s hobbies are the new self-care. There’s a quiet revolution happening in our hyper-connected world, and it smells like sourdough starter, sounds like knitting needles clicking at midnight, and looks like pressed flowers carefully arranged on Instagram. More and more millennials and Gen Z—yeah, the same ones you’ll find crushing it in tech startups and creative agencies—are discovering that our grandparents might have been onto something all along.

"Our wellness experts have been observing a fascinating shift in how people find balance. They're seeing professionals turn to mindful watercolor sessions after intense Zoom meetings, watching fashion-conscious millennials embrace hand-sewn tote bags over fast fashion, and noticing how urban dwellers are transforming their apartments into micro-farms. Even forest bathing has become the new happy hour. The science behind these traditional practices is compelling - it's more than just nostalgia that's driving this movement."

Recent studies from leading wellness researchers show that these “analog” hobbies do something our endless scrolling can’t—they activate different neural pathways, lower cortisol levels (that’s your stress hormone, BTW), and can be as effective as meditation for mental health. Why? Because these activities aren’t just hobbies. They’re a form of mindfulness in disguise. They’re the antidote to our notification-driven lives. They connect us to something real—our surroundings, ourselves, and actual humans (not just their online avatars).

At 99active, we're seeing this shift firsthand, and trust us—it's worth celebrating, sharing, and yes, even monetizing (because who said your side hustle can't bring joy to others?).
The Healthiest Hobby Might Be the One Your Grandma Loved (But Make It 2025)

Meet Helen, 32, a UX designer by day who teaches watercolor painting in a plant-filled community space once a month.

“I spent years thinking I needed to hustle 24/7, but painting taught me that slowing down actually makes me better at my day job. People come to my classes stressed about ’not being artistic enough’ and leave realizing it’s not about the art—it’s about giving yourself permission to just… be.”

Or take Jonas, a 30-year-old product manager who runs analog photography walks through the city.

“In a world of instant gratification, there’s something revolutionary about waiting for film to develop. Plus, when people can’t immediately check their Instagram, they actually talk to each other. Real conversations happen. It’s wild. These walks have become more about human connection than photography.”

Then there’s Miriam, 35, whose monthly “Sunday Chicken + Chill” sessions in her apartment have become the hottest ticket in her friend group. She teaches her grandmother’s roast recipe while everyone meal preps, drinks natural wine, and shares life updates.

“It started as a joke—like, who wants to learn to roast a chicken? But now we have a waiting list. Turns out people are craving these simple, shared experiences more than another brunch spot opening. There’s something magical about gathering around a table and learning something that’s been passed down through generations.”

These aren’t just random success stories—they’re part of a bigger movement. Each host is creating what we like to call “micro-communities” around skills that feel both timeless and totally relevant to our modern lives.

Helen, a UX designer, teaching a watercolor painting class in a plant-filled community space, students relaxing with their brushes and paints
Grandma Was Right (About Pretty Much Everything)

Let’s talk about one of our fastest-growing categories this spring: mindful nature experiences. But we’re not talking about those intense hiking groups that make you feel bad about your fitness level. These are gentle, intentional walks led by people who understand that sometimes the most productive thing you can do is absolutely nothing.

Meet Lina, 27, a software engineer who leads “Mindful Forest Retreats” every other Sunday.

“My colleagues thought I was having a quarter-life crisis when I started this. Now half my tech team has joined my walks. We spend our weeks optimizing code, but out here? We’re learning to optimize our mental space. And yes, we end with specialty tea and homemade cookies, because balance. It’s become this perfect reset button for all of us.”

The secret sauce? These walks are phone-free zones. No steps to count, no routes to optimize, no content to create. Just you, trees, and maybe some life-changing conversations with strangers-turned-friends.

Lina, a software engineer, guiding a small group through a mindful forest bathing session, participants walking slowly among tall trees
Your Balcony Garden is the New Status Symbol

Remember when showing off was about the latest tech gadget? Now it’s about who has the healthiest basil plant. Even the simplest skills—like keeping a tomato plant alive on your windowsill—can become your ticket to building community (and maybe a nice side income).

Meet Dani, a marketing manager turned urban farming enthusiast, who runs the monthly “Grow Your Own Damn Food” club from her fifth-floor walkup.

“I killed so many plants before getting it right. Now I teach others how to grow food in tiny spaces. It’s not just about the plants—it’s about proving that you don’t need a huge garden or perfect conditions to grow something meaningful. We’re all trying to figure out our lives while figuring out how to keep plants alive. It’s weirdly therapeutic.”

Turn Your 'Basic' Hobby Into Your Next Big Thing

Here’s the truth: that thing you do to decompress after work? That “uncool” hobby you’re slightly embarrassed about? It might be exactly what your community needs.

You don’t need to be a certified expert or have a Pinterest-perfect space. What you need is:

  • Something you genuinely love doing (even if it seems "old-fashioned")
  • The willingness to be a beginner-friendly guide
  • The courage to say "Hey, want to learn this too?"

Whether you’re into visible mending (it’s sustainable fashion, hello!), brewing kombucha, or identifying local birds—your “grandma hobby” could be your next source of income and your ticket to building the kind of community you’ve been craving.

Ready to Make Your Hobby the Next Big Thing?

This isn’t about jumping on another trend or forcing yourself to become a content creator. It’s about sharing something real in an increasingly digital world.

The next time someone double-taps your sourdough progress pics or comments on your hand-knitted beanie, don’t just say thanks. Say the four words that could change both your lives:

"I can show you."

Because while the world doesn’t need another perfectly curated feed, it desperately needs more people willing to share their authentic passions and create spaces for real connection. Your grandma’s hobby could be your superpower (and your next side hustle).

Kathleen's profile picture
Author's Note

It's amazing to see how these traditional hobbies are bringing people together in new ways. Every time I visit one of our providers, I'm reminded that the simplest things often create the strongest bonds. Whether it's learning to grow tomatoes or paint with watercolors, these "grandma hobbies" are proving to be exactly what our modern communities need.

- Kathleen