I Can Show You
How traditional activities are boosting mental health

The Comeback of the Cozy
Plot twist: Your grandmother’s hobbies are the new self-care. There’s a quiet revolution happening in our hyper-connected world, and it smells like sourdough starter, sounds like knitting needles clicking at midnight, and looks like pressed flowers carefully arranged on Instagram. More and more millennials and Gen Z—yeah, the same ones you’ll find crushing it in tech startups and creative agencies—are discovering that our grandparents might have been onto something all along.
Recent studies from leading wellness researchers show that these “analog” hobbies do something our endless scrolling can’t—they activate different neural pathways, lower cortisol levels (that’s your stress hormone, BTW), and can be as effective as meditation for mental health. Why? Because these activities aren’t just hobbies. They’re a form of mindfulness in disguise. They’re the antidote to our notification-driven lives. They connect us to something real—our surroundings, ourselves, and actual humans (not just their online avatars).
At 99active, we're seeing this shift firsthand, and trust us—it's worth celebrating, sharing, and yes, even monetizing (because who said your side hustle can't bring joy to others?).The Healthiest Hobby Might Be the One Your Grandma Loved (But Make It 2025)
Meet Helen, 32, a UX designer by day who teaches watercolor painting in a plant-filled community space once a month.
Or take Jonas, a 30-year-old product manager who runs analog photography walks through the city.
Then there’s Miriam, 35, whose monthly “Sunday Chicken + Chill” sessions in her apartment have become the hottest ticket in her friend group. She teaches her grandmother’s roast recipe while everyone meal preps, drinks natural wine, and shares life updates.
These aren’t just random success stories—they’re part of a bigger movement. Each host is creating what we like to call “micro-communities” around skills that feel both timeless and totally relevant to our modern lives.

Grandma Was Right (About Pretty Much Everything)
Let’s talk about one of our fastest-growing categories this spring: mindful nature experiences. But we’re not talking about those intense hiking groups that make you feel bad about your fitness level. These are gentle, intentional walks led by people who understand that sometimes the most productive thing you can do is absolutely nothing.
Meet Lina, 27, a software engineer who leads “Mindful Forest Retreats” every other Sunday.
The secret sauce? These walks are phone-free zones. No steps to count, no routes to optimize, no content to create. Just you, trees, and maybe some life-changing conversations with strangers-turned-friends.

Your Balcony Garden is the New Status Symbol
Remember when showing off was about the latest tech gadget? Now it’s about who has the healthiest basil plant. Even the simplest skills—like keeping a tomato plant alive on your windowsill—can become your ticket to building community (and maybe a nice side income).
Meet Dani, a marketing manager turned urban farming enthusiast, who runs the monthly “Grow Your Own Damn Food” club from her fifth-floor walkup.
Turn Your 'Basic' Hobby Into Your Next Big Thing
Here’s the truth: that thing you do to decompress after work? That “uncool” hobby you’re slightly embarrassed about? It might be exactly what your community needs.
You don’t need to be a certified expert or have a Pinterest-perfect space. What you need is:
- Something you genuinely love doing (even if it seems "old-fashioned")
- The willingness to be a beginner-friendly guide
- The courage to say "Hey, want to learn this too?"
Whether you’re into visible mending (it’s sustainable fashion, hello!), brewing kombucha, or identifying local birds—your “grandma hobby” could be your next source of income and your ticket to building the kind of community you’ve been craving.
Ready to Make Your Hobby the Next Big Thing?
This isn’t about jumping on another trend or forcing yourself to become a content creator. It’s about sharing something real in an increasingly digital world.
The next time someone double-taps your sourdough progress pics or comments on your hand-knitted beanie, don’t just say thanks. Say the four words that could change both your lives:
Because while the world doesn’t need another perfectly curated feed, it desperately needs more people willing to share their authentic passions and create spaces for real connection. Your grandma’s hobby could be your superpower (and your next side hustle).

Author's Note
It's amazing to see how these traditional hobbies are bringing people together in new ways. Every time I visit one of our providers, I'm reminded that the simplest things often create the strongest bonds. Whether it's learning to grow tomatoes or paint with watercolors, these "grandma hobbies" are proving to be exactly what our modern communities need.
- Kathleen